The famous innovator Steve Jobs once said, “The most powerful person in this world is a storyteller!” And we can’t agree more. But what if the story never gets heard? Not because it was boring, but because of language barriers and a lack of accessibility. In this multilingual world, brands and individual creators try different platforms to share their messages. YouTube, a global video-streaming platform, is an efficient tool for such brands. However, just uploading a video on YouTube won’t guarantee success. Additional support, like subtitles, comes in handy.
Professional subtitling services help YouTube videos cross language barriers, accessibility gaps, and even algorithms. In short, they turn a good video into a most searched one.
In this blog, we will explore why adding subtitles to a YouTube video can entirely transform its impact.
Why Subtitling Services Matter Today
Did you know that video content accounts for about 82% of all internet traffic? And YouTube has become the front and center for these videos. These days, content creators, brands, and educators are all turning towards this platform to ensure an improved reach. But how does a brand ensure an enhanced viewing experience? Subtitling services can help with that. Accurate and multilingual subtitles not only help creators enhance their videos’ appeal but also assist viewers with hearing disabilities or who are watching the video on mute.
Beyond YouTube, several diverse industries also partner with subtitling services for global growth. Want to know which ones? Check out this blog: Subtitling Services: What Are the Top 5 Industries Using Them?
Benefits of Adding Subtitles to YouTube Videos
• Widen Your Viewer Base
Subtitles make a video more accessible and inclusive.
How?
- Subtitles allow viewers to watch YouTube videos anywhere—even on mute.
- They also assist viewers who are not fluent in the video’s language.
By using multilingual subtitle translation, one can even make the video truly global.
Case in point: TED Talks often add multilingual subtitles to their videos to ensure a diverse viewership base and resounding success.
• Boost SEO and Ranking
Yes, that’s right; accurate subtitles can also help a video rank higher in searches. Although search engines cannot watch your videos, they certainly can analyze the text in the subtitles and transcripts.
Here’s how subtitling services help YouTube videos in SEO engagement:
- Professionals provide high-ranking keywords for YouTube and Google to index.
- Statistically, videos with subtitles have a longer watch time, which improves ranking.
- Adding accurate transcripts boosts the on-page SEO.
• Increase Viewer Engagement and Retention
It is important to make viewers understand your video, but it is also important to help them stay.
A comprehensive study at PLYMedia concluded that 80% of YouTube viewers don’t watch the video till the end. However, videos paired with subtitles have a 12% higher likelihood of being watched completely.
This is because subtitles offer flexible viewing to their viewers.
• Help Videos Go Global
Imagine a subtitled video that reaches viewers in India, Brazil, Spain, and Kenya at the same time. With professional subtitle translation, a creator doesn’t need to integrate different languages into their video content. Instead, they can just translate the subtitles into several languages and add them with perfect sync.
- Subtitling is more cost-friendly than dubbing.
- It is faster and more scalable.
By partnering with a reputable YouTube dubbing service, a creator can offer both dubbed and subtitled options to cater to everyone.
• Improves Learning and Comprehension
Since the COVID-19 pandemic, many educators have turned to YouTube to teach complex courses. Using subtitles in their educational content, tutorials, or training videos helps to:
- Enhance information retention.
- Improve focus and attention.
People learn differently. So, reading the subtitles along with listening to audio doubles the sensory input and makes the message easily understandable.
LOOKING TO ADD ACCURATE SUBTITLES TO YOUR YOUTUBE VIDEOS?
Contact us today to get exceptional subtitling services!
Quick Tips for Effective Subtitling
- YouTube provides auto-generated captions, but don’t rely on them as they are often inaccurate.
- Partner with professional subtitling services to ensure proper sync, accuracy, and cultural relevance.
- Always localize subtitles for global markets and ensure higher resonance.
Are you interested in learning more tips? Check out this blog: Subtitling Services: Smart Solutions for Unique Challenges.
Work With Subtitling Experts
If you are a creator, educator, or brand looking to scale globally, then Somya Translators’s professional subtitling services can be your go-to partner. As one of India’s leading ISO 17100:2015 certified translation and localization agencies, we offer:
- A diverse team of expert native linguists.
- Diverse dubbing and audio-video translation services.
- Top-notch support in 170+ languages.
- Exceptional precision, high quality, and cultural authenticity.
So, if you want to take the next step and create an engaging, accessible, inclusive YouTube video, partner with Somya Translators today!
Because we believe that while subtitles are silent, their impact is profound and lasting!
Contact us today to get a free quote!