“People Trust What They Understand”
India is a land that is constantly evolving while remaining true and loyal to its cultural and linguistic diversity. While many global brands try their best to capitalize on the shifting landscape of the Indian market, they face several challenges. One challenge is the constant debate between using an English-first strategy and local languages for communication and marketing materials. Over 200 million people in India possess a primary proficiency in English; however, India also happens to have hundreds of local languages and dialects. So, what option do businesses choose? Do they continue using English for their marketing materials, or should they work with Indian language translation services to provide content in several languages?
There has been an explosive demand for Indian language translation, which is driven by the digital growth of the tier 2 and tier 3 markets of India. In this blog, we will explore this demand and why Indian language translation services have become a strategic tool for global businesses.
Why Is There a Demand for Indian Language Translation Services?
The demand for Indian language translation services didn’t rise overnight. It is a result of several factors.
The Indian Internet is Multilingual
More than half of Indian internet users prefer to engage with content in their native language. Even some new-age internet users, who are proficient in English, prefer online content to be in their native language. This is not because of clarity but emotions.
Rapid Growth of Tier 2 and Tier 3 Markets
Metro cities of India have been growing for several decades. But the tier 2 and tier 3 cities are not far behind. Income among consumers and digital adoption are rapidly rising in these smaller cities. Businesses entering these markets quickly realize that English won’t be enough. Businesses opt for regional language translations to ensure seamless operations and higher revenue.
Are you interested in exploring more about how translation for companies helps them grow in smaller markets? Don’t miss out on our related blog: Language Translation Companies and the Big Shift Towards Indian Vernacular Languages.
Government and Digital Services Have Become Local
Public portals and citizen apps are increasingly adopting several regional languages. Translation for government apps and other initiatives becomes helpful to facilitate this adoption.
Language Ultimately Builds Trust
In India, language is not just a medium of communication but the foundation of trust. By translating various content into different Indian languages, businesses are more likely to attract consumers.
Role of Digitalization in This Language Shift
Rapid digitalization of India has perhaps played the biggest role in enabling businesses to go from English to regional Indian languages. Some aspects of digitalization that demand the usage of regional languages are:
- YouTube, OTT platforms, and apps are translated and dubbed into various languages to garner wider viewership.
- Voice search in apps and smartphones is growing fastest in Hindi, Tamil, Marathi, Bengali, Telugu, and Punjabi.
- E-commerce companies provide translated websites to ensure sales, traffic, and conversions.
As mobile usage rises in India, mobile localization services have become essential for apps and built-in software. Today, interfaces, notifications, and help sections are all translated into native languages.
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Which Industries Benefit the Most from Indian Language Translations?
Indian language translation services do not help just one industry, but several.
E-Commerce
Indian e-commerce growth is impeccable. But it wouldn’t have been possible without language localization services.
- Product descriptions translated into the regional language build instant credibility.
- Cash-on-delivery terms, return policies, and reviews demand high clarity.
- Regional language marketing campaigns consistently outperform the generic ones, as they target the emotional chord of the consumers.
An e-commerce translation company offers localization services that help customers make trust decisions in their own language.
Government, Banking, and Public Services
Today, language expectations of the public have reshaped India’s governance.
- Government portals available for public services offer multiple regional languages.
- Banks provide localized app interfaces and policies to increase clarity.
- Citizen service platforms, such as UMANG, Aarogya Setu, and BHIM, offer multiple languages to ensure complete inclusion.
The growing demand for translation for government also raises the bar for accuracy, compliance, and cultural sensitivity.
EdTech and E-Learning
Learning native languages helps to improve information understanding and retention. This has shaped India’s edtech environment.
- E-learning platforms translate high-volume content into multiple languages to increase accessibility.
- Online courses are designed in Hindi and other regional languages.
- Even corporates translate their training materials to include multilingual, diverse teams.
Having a robust e-learning industry that speaks multiple regional languages creates several opportunities to educate, train, and upskill India’s population.
Entertainment and Media
India has a unique appetite for content, which is multilingual by default.
- Dubbed movies and series expand their reach.
- Subtitles on videos help with cross-state viewership.
- Podcasts and audio content thrive in local languages.
Media companies can work with Indian language translation to improve reach, retention, and revenue.
What’s Next? Will This Demand Keep Rising?
The future looks bright for Indian language translation.
- Regional investment in different industries will grow.
- Voice artists will provide services in more regional languages.
- Vernacular SEO will grow as good as English.
- Cross-border business and trade will improve.
Why Does Partnering with a Translation Agency Matter?
The scale and complexity of Indian language translation demand experts, such as Somya Translators. We support businesses that are trying to work through India’s multilingual markets.
We have:
- ISO 17100:2015 Processes
- Native Linguists Across Indian Languages
- MTPE Services with Rigorous QA
- Scalable Workflows and Timely Delivery
- Transparent Pricing and Total Reliability
India’s growth wave speaks multiple languages. Brands that are ready to ride this wave need to work with expert Indian language translation services.
Reaching India’s regional market is not complex. Let’s do it together!
Feel free to reach out to us for expert Indian language translation services!
Call: +91-9990094796
Email: info@somyatrans.com