When an international customer lands on the home page of an online store, it is necessary to provide the best experience possible. But whose responsibility is it?
If the product information, pricing, or checkout procedure is presented in a complicated way, the confused customer might leave and jump to another online store. However, if the above-mentioned facets are provided in the customer’s native language, there is a high chance that they won’t just stay but also make a purchase from your online store.
Several studies show that over 70% of global customers are more likely to interact and purchase from a website that provides content in their own language. So, how to do that? With professional e-commerce translation services.
For online businesses aiming to go global, simply offering the website in one language is not enough. A well-executed strategy that includes thorough translation and localization is vital to ensure a hassle-free and global shopping experience for multilingual customers.
In this blog, we will discuss the role of professional e-commerce translation agencies in helping online stores to localize their websites and ensure an effective consumer experience.
What Does Going Global Mean?
When we say that an online store needs to go global, it does not mean that they have to ship or deliver to different parts of the world. It means creating a multilingual and localized shopping experience for customers—regardless of the region.
And that is where e-commerce translation agencies step in. They ensure that an online store is perfectly able to handle multilingual customers from diverse corners, be it Toronto or Tokyo.
What Does an E-commerce Translation Company Do?
Well, a lot more than just translating the website homepage!
A professional e-commerce translation company handles every aspect of content and experience, ensuring every element of the online store is properly adapted for different target regions.
This includes:
- Product titles
- Multilingual product description translation for every stock keeping unit (SKU)
- Meta tags and resource SEO content
- Checkout flows including cart messages, shipping, and billing instructions
- Customer reviews, FAQs, and other support content
- Emails and promotional banners
But this is just translating the content from one language to another. Real growth is driven by e-commerce localization services.
E-commerce Localization: What Does It Do?
Let’s take an example of payment gateways.
When buying a product online, you may have noticed that during the payment process, you are being redirected to a separate page—known as a payment gateway. These gateways are designed according to the region in which you are based.
So, if the customer is purchasing an online product in the U.S. or Europe, they will be automatically redirected to PayPal or Stripe. However, if the purchase is made in India, the customer gets redirected to Paytm or Razorpay.
Notice how the change of gateways depends on the region?
This is due to the effective utilization of e-commerce localization services. They help to reshape the entire user purchasing experience by adapting:
- Currencies
- Measurement Units
- Local Payment Options (like discussed above)
- Tone of language, idioms, hooks, and cultural references
Adapting these elements is not just an added benefit but a necessary step to ensure ultimate customer satisfaction.
Though localization is a must-have, it comes with some unique challenges, dealing with right-to-left (RTL) languages. Explore how professionals localize RTL languages in our web blog: Localization Services: How Do They Translate Right-to-Left Languages?
What Is the Role of SEO in E-commerce Translations?
What is the use of having a multilingual website if it does not appear in search results?
After localizing an e-commerce website, it is also essential to implement multilingual SEO.
That means:
- Using local keywords with high search volumes in the webpage content.
- Creating specialized meta descriptions for separate languages.
- Effective implementation of hreflang tags, so the search engine knows which version of the webpage needs to be displayed.
- Use of optimized meta tags, alt texts, and URLs.
Multilingual e-commerce platforms with effective SEO practices are easily visible in local search results.
WANT YOUR ONLINE STORE TO GO GLOBAL?
Contact us for exceptional e-commerce translation services and get a free quote!
The Amazon Case Study
Amazon, the largest e-commerce platform in the world, invests heavily in localization and translation.
Needing to create a global shopping experience and cater to international audiences (quite literally), Amazon adapts:
- The entire layout of the website
- Support Flows
- Product Descriptions
- Checkout Pages
- Payment Gateways
- Ad Promotions
And much more.
The result?
Amazon sells more in markets outside of the U.S. Furthermore, they also have one of the highest customer satisfaction and retention rates in the world.
If Amazon—the largest e-commerce platform in the world—feels the need to localize its website, then why shouldn’t you?
How Can Somya Translators Help You Go Global?
Somya Translators have helped several online businesses enter the global stage efficiently and without losing their original identity.
As India’s leading ISO 17100:2015-certified translation and localization company, we blend linguistic experience with technical expertise and platform adaptability. We ensure that our e-commerce translation services are curated for various industries, markets, and consumers.
Why us?
Because we offer:
- Top-notch support for over 170 languages.
- Native translators with stellar industry expertise.
- Efficient integration with several multilingual e-commerce platforms like Shopify, WooCommerce, and Magento.
- Strict priority to data security.
- Comprehensive support for everything, from multilingual product description translation to localizing UI and quality reviews.
So, if you want your online store to become popular in the rich markets of Europe, South America, or Africa, trust us for exceptional e-commerce translation services.
Because in a world where language can be your biggest barrier, we ensure it becomes your greatest advantage!
Contact us today for a free quote, or visit us here to explore our language solutions.