A product’s growth depends on many factors: how it is perceived by the consumers, whether it is beneficial to them, and whether it aligns with the region’s cultural expectations. But one thing that stands out most is the language in which the product is being marketed.
In global markets, language can easily become a bridge or a barrier between a brand and its customers. Brands can choose multilingual localization to make languages a bridge or ignore them and create a barrier.
When the product content speaks the customer’s language, it creates trust. This trust is necessary in purchase, post-sale support, retention, and brand revenue. In this blog, we will break down the importance of multilingual product content and how brands can use a comprehensive localization strategy to improve their reach and sales worldwide.
Why Do Customers Trust Brands in Their Own Language?
As discussed above, trust is the foundation of every purchase you make. Language plays a vital role in establishing trust between the brand and the customer.
Psychologically, people:
- Process and understand information faster in their own language.
- Feel more confident about their purchase decision if the product instructions are clear to them.
- Assume local-language content to be more credible than others.
However, when customers don’t understand the product content, hesitation begins, which leads to delays or lost sales.
Let’s imagine this scenario:
Imagine two e-commerce brands selling a shirt in Brazil. One brand decides to keep all product-related information in English (which is not completely understood by Brazilians). The other brand smartly decides to invest in product localization services to convert all information into Brazilian Portuguese. This helps the second brand to sell more shirts, as it creates a familiar environment with the native customers, lists out the benefits of the product clearly, and maintains transparency in policies.
So, what did we learn?
Multilingual product content creates clarity, which boosts confidence in customers and improves conversions, sales, and satisfaction.
The Role of Multilingual SEO in Search and Sales
Native language doesn’t just influence the customers; it also influences the search engines. Content that is available in multiple languages provides a whole new definition of organic traffic. Multilingual SEO helps online product content perform better in foreign markets.
This is how:
- Professional SEO services localize keywords based on the target region and user behavior.
- This enables higher visibility in country-specific search results.
- Multilingual SEO also provides a competitive edge against brands that rely on English keywords.
Instead of competing in the crowded global search rankings, brands can dominate the smaller, high-intent markets. Local search rankings are also valuable for brands that expand into multilingual e-commerce markets.
Are you interested in learning more about the role of multilingual SEO in helping brands reach global markets? Check out our related blog: Website Localization: Ensuring Global Reach With Multilingual SEO.
Why Is Multilingual Localization Vital for Global Businesses?
Higher Conversion Rates on Product Pages
A robust localization strategy directly impacts revenue. When product content is adapted to the native language, users are influenced to make purchases faster.
A localized product page generally includes:
- Clear benefits written in the native language.
- Easy-to-follow instructions and specifications based on the regionally accepted metric system.
- Locally adapted pricing, currency, and shipping details.
- Transparent return, warranty, and payment policies.
- Translated FAQs, which further reduce confusion and clear up queries.
As confusion and queries drop, conversion and sales rise[SV1.1][AG1.2]. Hence, investing in product localization services is a smart choice brands make to improve conversion rates across regions.
Fewer Returns and Support Tickets
Product returns or support queries often arise due to miscommunication between the brand and the consumer.
Mistranslated product content leads to:
- Incorrect sizing or product usage instructions
- Misunderstanding in the installation steps
- Confusion about delivery timelines and return policies
Fortunately, multilingual product content addresses these issues head-on. They aim to cater to the expectations of the customers by ensuring clarity in messaging.
The result?
- Lower return rates
- Reduced support workload
- Better profit margins
Additionally, by working with professional retail translation services, brands can not just grow but also save costs in the process.
Faster Expansion into New Markets
Speed and timing matter for brands that want to enter new markets. Brands often choose to rely on English when expanding into rising markets like Asia and Africa, but unfortunately, they fail to gain any early traction. Localized product, on the other hand, accelerated trust and attraction right from day one.
A well-defined localization strategy helps businesses to:
- Launch faster into priority and niche markets.
- Expand efficiently without having to rely on extra financial investments.
- Adapting brand messages for positive customer reviews.
This speed-to-market strategy is vital for highly competitive industries like retail, which can define long-term success in a foreign market.
Multilingual Content Creates Brand Loyalty
Customers remember the brand that went the extra step of providing content in native languages. Speaking a region’s language signals respect and commitment.
Multilingual localization of product content:
- Makes customers feel valued and appreciated.
- Encourages repeat purchases.
- Even boosts word-of-mouth advertising in local communities.
Furthermore, testimonials and reviews in the local language also fuel brand credibility. Soon, first-time users turn into brand loyalists.
How Can Businesses Get Started?
Multilingual localization is most effective when used strategically.
Here’s a simple guide that would help you understand the process:
- Identify top markets and the languages spoken there.
- Prioritize localizing the content that creates high impact. This includes:
- Product pages
- FAQs
- Checkout pages and policies
- Create a list of high-ranking local keywords.
- Track initial performance metrics. This involves:
- Traffic
- Conversions
- Returns
- Support tickets
- Remember, localization is an ongoing process, so you would have to evolve with the new market trends.
An expert Indian translation company, such as Somya Translators, can help brands stick to this approach, ensuring long-term benefits.
How so?
As a leading multilingual localization service provider, we apply core principles, expertise, accountability, and scaling to our practices.
Our clients trust us because we:
- Are ISO 17100:2015-certified
- Work with native and industry-experienced linguists
- Provide diverse solutions, including retail translation and MTPE
- Offer transparency in pricing and workflow
- Implement strict QA to ensure high accuracy
Our highly effective translation and localization ecosystem helps businesses transform language into steady growth.
Languages influence the public perception of a product. This includes how the product is discovered, trusted, and understood. Multilingual localization does not just translate the product content; it unlocks a new medium for growth.
And if this growth is your aim, then we can help you achieve it.
Contact us today for a free quote!
Call: +91-9990094796
Email: info@somyatrans.com