Project Highlights
Client’ Requirement:
A well-known Italian retail company launching a new fashion line in the UK market needed accurate and high-impact English translations for their marketing materials. The aim of the project was to translate Italian marketing content into English and help the brand to engage and attract new English-speaking customers.
Guidelines from Client:
- The client requested that all translations must reflect the preferred cultural nuances of the British people while keeping the brand identity intact.
- The client also requested multistage quality checks to get optimized localized versions.
- As a time-sensitive project, the client also requested timely delivery to align it with their launch schedule.
What Documents Needed to Be Translated?
- Product Catalogs
- Brand Story, Vision, and Mission Statements
Challenges Faced by the Brand:
- The brand voice was relevant to Italian consumers and needed to be adapted for English consumers.
- The deadline was tight due to the UK launch schedule.
- The brand needed a consistent tone and terminology across all marketing channels.
- The brand also wanted proper formatting for print and digital files.
Our Solutions:
- To ensure complete accuracy and tone sensitivity, we assigned native English translators with deep experience in the retail and marketing domains.
- By thoroughly understanding the client’s marketing approach, we were able to produce translated documents with the most suitable tone and voice.
- We created glossaries for all key terms to ensure brand consistency across various materials.
- We also used advanced memory-based CAT tools for translation and editing which allows fuzzy matching and repetition benefits to the client.
- To maintain original formatting and layout before the final delivery, we used advanced desktop publishing (DTP) tools (InDesign).
- As per the client’s request, we implemented multi-step quality checks to ensure tone, grammar, and voice were curated for the target audience.
The Result:
- The translated English marketing content deeply resonated with the UK consumers while preserving the original brand voice.
- All localized files were delivered on time, and subsequently, the launch was seamlessly executed on schedule.
- The translated materials supported the Italian company’s successful sales in the British market.
Conclusion :
Somya Translators were able to provide high-quality, accurate, and culturally appropriate English translations. This helped the Italian company to enter and elevate its profits in a highly competitive UK market with ease.
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