App Localization: How Does It Help to Succeed in Global Markets?

What does a mobile app do?

It helps solve real-life problems, speeds up tasks, and makes our lives easier by offering services and information at our fingertips. Feeling hungry? Visit an app, and you can get food delivered right to your doorstep. Getting late to reach somewhere? Click on an app and get a cab waiting for you outside within minutes.

Basically, mobile apps have become our everyday need to get things done in the right way!

But what if the app you are using performs flawlessly and is able to solve your problem; however, it is not in your preferred language and does not meet your cultural expectations? Chances are, you will stop using the app. It’s not just you, but 70% of global mobile users who skip past an app because of language and cultural misfit!

To avoid this situation and to ensure robust growth, translation companies provide expert app localization services.

In this blog, we will discuss how professional app localization services can help a mobile app dominate global markets and how they are more vital than ever in 2025.

Let’s start our blog by clearing up a common misunderstanding: localization and translation are not the same!

Why Does App Localization Matter More Than Translation?

Many companies simply assume that translating their app into Spanish, Arabic, or Hindi is enough. However, what these companies actually need to focus on is app localization for global markets.

While app translation services convert the language of an app into a different language, localization, in contrast, creates a tailored experience for its multilingual users.

Here’s what mobile app localization curates:

• UI/UX Adaptation: Professional app localization services help to change the interface layout for right-to-left (RTL) languages like Hebrew and Arabic, the font for complex scripts like Devanagari, and visuals according to the region’s preferences.
• Currency and Number Format: Localization helps in region-wise adaptation of the currency, unit of measurements, and date and time formats.
• Cultural Tweaks: Professional services help to remove culturally offensive symbols, gestures, or phrases.
• Global Legal Compliance: They ensure that the app complies with local data laws, content restrictions, and age regulations.

So, by choosing to localize your app, you are ensuring an unmatched native experience for the local app users.

Localizing RTL languages comes with unique challenges. Want to learn more about these challenges? Check out this blog: Localization Services: How Do They Translate Right-to-Left Languages?

Why Is a Multilingual App Necessary in 2025?

Did you know that the global mobile app market generated over $300 billion in 2023 and has a healthy year-on-year growth of 13%?

Apps are commonly used for grocery needs, banking services, social media, and many other facilities, and almost every mobile device contains them, mainly in the English language. However, only 25% of app users actually prefer the apps in the English language.

A few years ago, this wouldn’t have been a challenge for app developers, but with the massive growth of non-English-speaking markets like Latin America, Southeast Asia, and Africa, multilingual app development has become a necessity.

Cut to 2025, and app localization has become a global strategy for several companies, as they help to:

• Create a multilingual user base.
• Compete effectively with other global and local apps.
• Build loyalty and trust with diverse users.

How App Localization Drives Business Growth?

Brands that invest in iOS and Android app localization don’t just think about enhanced access but also about improved performance and results.

Here are the benefits businesses get from localizing their apps:

• Complete User Satisfaction: By providing a native app interface to users, brands can ensure higher satisfaction among their customers.
• Improved App Store Visibility (ASO): App localization also uses localized keywords, descriptions, and screenshots to enhance rankings in the local app store.
• Conversion Rates: Apps that offer local payment methods and currencies significantly increase purchases.
• Higher Customer Retention: Users are more likely to revisit an app that respects their language and cultural traditions.
• Streamlined Global Branding: By showing commitment to different regions and markets, brands can maintain a positive image and a lasting relevance.

Let us further explore the financial benefits of app localization with a real-life example.

Duolingo: The App That Speaks Many Languages

Duolingo is the world’s most downloaded language-learning app. But this success didn’t come by accident. As an app that helps others learn various languages, Duolingo localized everything in its app. From interface, push notifications, app store listings, and support content to marketing materials, the makers ensure that their app resonates with visitors from different languages and cultures.

When Duolingo launched its localized versions in Brazil, Japan, and India, it saw:

• A 200% robust increase in daily users.
• 4 times higher engagement with localized versions.
• Top rankings in the local app stores.

Do you too want to replicate the global market success of Duolingo? Partnering with professional app localization services is the best way to ensure that!

How Can Somya Translators Help You Scale Global Markets?

As one of the leading app localization services in the world, Somya Translators can turn your mobile app into a global product. And that too without compromising quality, speed, and accuracy.

This is why global multilingual app developers trust us:

• We follow an ISO 17100:2015-certified process for translation and localization projects.
• Our expert native linguists can provide support in over 170 languages.
• We have dedicated teams for iOS and Android app localization.
• Our efficient app localization process helps you get quality results within the deadline.
• We cover industries, including fintech, edtech, healthcare, travel, and e-commerce.

Your app may be brilliant, but if users can’t understand or relate to it, it won’t grow!

Somya Translators’ professional app localization services ensure that a mobile app doesn’t just work in global markets but also thrives in them.

Want to bridge the gap between your app and global users? Let Somya Translators handle its localization; see how your business speaks growth!

Contact us today via call or email, or check out our website to explore our expert language solutions!